Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SISSGLF521 Mapping and Delivery Guide
Manage on course golf operations

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency SISSGLF521 - Manage on course golf operations
Description This unit describes the performance outcomes, skills and knowledge required to manage on-course golf shop operations according to the organisation's operational plan and client needs.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to those intending to pursue a career as a golf professional whose responsibilities include managing and supervising on-course golf shop operations.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Identify golf operations or pro shop objectives.
  • Access organisational business plan and identify golf operations or pro-shop objectives.
  • Confirm objectives and focus of the organisation with relevant personnel where appropriate.
  • Determine own responsibilities as they relate to golf operations or pro-shop objectives.
       
Element: Prepare a marketing strategy.
  • Set measurable performance targets for marketing activities in consultation with relevant parties.
  • Plan client market research activities and schedule within appropriate timeframes.
  • Identify promotional activities according to organisational marketing plan and relevant legislation.
  • Manage promotions in order to achieve maximum client impact and develop contingency plans according to organisational policies and procedures.
  • Negotiate arrangements with suppliers in regard to special promotional activities.
  • Coordinate promotional activities to complement manufacturer, buying group or Professional Golfers Association (PGA) of Australia promotions according to relevant legislation.
       
Element: Manage golf operations staff and employees.
  • Roster employees to ensure sufficient staff available to meet operational needs.
  • Recruit and induct new staff members when required to equip them to perform duties effectively.
  • Train staff in required performance, target markets and available stock and services.
  • Monitor performance of golf shop team to ensure customers consistently receive required standards of conduct, appearance, advice and service.
  • Promote training and professional development opportunities to all staff.
       
Element: Manage pro shop's products and services.
  • Select stock according to identified client base and needs.
  • Develop layout and presentation to support market position and promote client flow according to organisation marketing plan.
  • Develop layout and visual merchandise checks and implement improvements in a timely manner.
  • Define and clearly communicate standards for visual presentations and displays to staff.
  • Assess client response to space allocations in consultation with appropriate staff.
  • Provide a high quality custom fitting or club repair service.
  • Implement an efficient buggy hire service.
  • Develop tuition programs and deliver high quality individual and group coaching to members, juniors, guests, and other interested parties.
       
Element: Manage pricing policies.
  • Develop and implement pricing policies according to organisational marketing plan.
  • Maintain and communicate accurate information on pricing trends and changes to relevant staff.
  • Monitor and document stock levels according to organisational policies and procedures.
  • Repair and replace faulty equipment according to organisational policies and procedures.
       
Element: Manage golf programming and fixtures.
  • Identify course ideal and maximum rounds played per day or per week.
  • Check course renovations and maintenance and assess implications for scheduling events and groups.
  • Market and make group bookings according to organisational policies and procedures.
  • Coordinate group bookings with food and beverage staff according to organisational policies and procedures.
  • Monitor tee sheet activity and handicapping records
  • Conduct effective housekeeping.
       
Element: Monitor and review golf operations or pro-shop objectives.
  • Collect and document valid and reliable data on golf operations or pro-shop performance in consultation with appropriate personnel.
  • Assess data against performance targets of the business plan.
  • Disseminate information on golf operations or pro-shop performance to ensure future developments incorporate required changes and improvements.
  • Review own performance and identify potential improvements.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

manage on-course golf operations according to organisational objectives and develop and implement strategies to identify target groups and meet performance targets and apply effective contingency management techniques to deal with a range of problems

collaboratively plan, coordinate, implement and evaluate promotional activities and marketing strategies that balance the needs of all client groups

manage and monitor members of golf shop team to ensure that customers service standards are met

evaluate and reflect on own work performance to identify ways in which on-course golf operations can be better managed.

Context of and specific resources for assessment

Assessment must ensure:

management of all aspects of merchandising and on-course operations to demonstrate competency and consistency of performance in the relevant work environment.

Assessment must also ensure access to:

a golf facility or green with on course retail operations

a range of client bases

organisational business, operational or marketing plan

a work team in a retail environment.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in managing varying aspects of on course golf retail operations

oral or written questioning to assess knowledge of marketing strategies to achieve organisational marketing plan

third-party reports from stakeholders detailing performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

liaise with stakeholders to identify objectives and marketing strategies

develop and market promotional activities

convey information to golf shop staff about products and services

promote professional development and training opportunities to staff

provide feedback on golf operations and pro-shop performance

planning and organising skills to:

manage a range of golf shop operations including implementing and managing promotional activities, coaching, fitting and repair services

balancing the needs of different user groups

roster staff to meet demand

coordinate group bookings

problem-solving skills to:

identify golf operations or pro-shop objectives

develop and implement strategies to achieve identified objectives and targets

literacy and numeracy skills to:

access and analyse organisational marketing plans

conduct client research

collect, analyse and document data on golf operations or pro-shop performance

monitor tee sheet activity and rounds played over fixed periods

manage pricing and stock levels

self-management skills to reflect on own performance in achieving effective marketing objectives.

Required knowledge

visual merchandising principles and techniques including layout and presentation, advertising and promotions and pricing to manage golf retail operations effectively and efficiently

organisational policies and procedures to conduct operations efficiently and safely

relevant legislation including work health and safety, industrial relations and consumer law to ensure compliance of golf shop operations

golf shop product and service range to enable customer needs to be met

organisational marketing plan and objectives to enable the development of appropriate marketing strategies

client demand and market trends to respond effectively to the needs of different client bases

merchandise performance and features in relation to players ability and limitations to enable the best advice to be provided

PGA policies or policies of peak industry bodies

marketing strategies to enable marketing objectives to be achieved.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Golf operations or pro-shop objectivesmay include:

provision of high quality golf services

member and guest satisfaction

maximising revenue and pro-shop profitability

develop and implement quality management systems

effective management of staff and employees

effective management of product and service offerings

effective management of golf programming and fixtures.

Relevant personnelmay include:

Board of Management

Chief Executive Officer

General Manager

Secretary manager

Club Captain

Club committee or sub-committees

Head professional

Director of Golf.

Performance targetsmay include:

level of memberships

number of rounds per day or month

level of awareness

degree of competition

sales volumes

client spend per round played.

Client market research may include:

formal

informal.

Promotional activitiesmay include:

pro am events

sales and marketing events

demonstration days

corporate days.

Relevant legislationmay include:

consumer law

industrial relations

Goods and Services Tax (GST)

work health and safety

pricing

trade practices.

Contingency plansmay include:

flood

breakage

unavailable and or discounted stock

weather conditions

course renovations.

Organisation policies and proceduresmay include:

promotion of products and services

housekeeping

work health and safety

merchandising.

Client basemay include:

current members

social players

corporate groups

regular visitors

non regular players

various ages and cultural backgrounds

organised social groups.

Organisation marketing planmay include:

pricing, presentation and display of products or services

product design and packaging

product range and mix

promotion and advertising

pursuing cost leadership or product differentiation within a specialist market segment

differentiated target marketing

social media.

Pricing policiesmay include:

long term and short term

internal and external considerations

marking down

pricing of newly released stock.

Housekeeping may include:

organisational premises

fittings, fixtures or equipment

golf courses or greens.

Datamay include:

on and off course performance targets

level of memberships

number of rounds per day or month

degree of competition

sales volumes

client spend per round played.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Access organisational business plan and identify golf operations or pro-shop objectives. 
Confirm objectives and focus of the organisation with relevant personnel where appropriate. 
Determine own responsibilities as they relate to golf operations or pro-shop objectives. 
Set measurable performance targets for marketing activities in consultation with relevant parties. 
Plan client market research activities and schedule within appropriate timeframes. 
Identify promotional activities according to organisational marketing plan and relevant legislation. 
Manage promotions in order to achieve maximum client impact and develop contingency plans according to organisational policies and procedures. 
Negotiate arrangements with suppliers in regard to special promotional activities. 
Coordinate promotional activities to complement manufacturer, buying group or Professional Golfers Association (PGA) of Australia promotions according to relevant legislation. 
Roster employees to ensure sufficient staff available to meet operational needs. 
Recruit and induct new staff members when required to equip them to perform duties effectively. 
Train staff in required performance, target markets and available stock and services. 
Monitor performance of golf shop team to ensure customers consistently receive required standards of conduct, appearance, advice and service. 
Promote training and professional development opportunities to all staff. 
Select stock according to identified client base and needs. 
Develop layout and presentation to support market position and promote client flow according to organisation marketing plan. 
Develop layout and visual merchandise checks and implement improvements in a timely manner. 
Define and clearly communicate standards for visual presentations and displays to staff. 
Assess client response to space allocations in consultation with appropriate staff. 
Provide a high quality custom fitting or club repair service. 
Implement an efficient buggy hire service. 
Develop tuition programs and deliver high quality individual and group coaching to members, juniors, guests, and other interested parties. 
Develop and implement pricing policies according to organisational marketing plan. 
Maintain and communicate accurate information on pricing trends and changes to relevant staff. 
Monitor and document stock levels according to organisational policies and procedures. 
Repair and replace faulty equipment according to organisational policies and procedures. 
Identify course ideal and maximum rounds played per day or per week. 
Check course renovations and maintenance and assess implications for scheduling events and groups. 
Market and make group bookings according to organisational policies and procedures. 
Coordinate group bookings with food and beverage staff according to organisational policies and procedures. 
Monitor tee sheet activity and handicapping records 
Conduct effective housekeeping. 
Collect and document valid and reliable data on golf operations or pro-shop performance in consultation with appropriate personnel. 
Assess data against performance targets of the business plan. 
Disseminate information on golf operations or pro-shop performance to ensure future developments incorporate required changes and improvements. 
Review own performance and identify potential improvements. 

Forms

Assessment Cover Sheet

SISSGLF521 - Manage on course golf operations
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SISSGLF521 - Manage on course golf operations

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: